Career Cluster: Marketing

The Marketing Career Cluster focuses on promoting products, understanding consumer needs, engaging communities, and driving sales. Students prepare for careers in digital marketing, data analysis, brand promotion, customer relationship management, strategic communication, human-centered design, and retail strategy.

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Learning Plans

Students practice event planning by creating a personalized party plan for a real client, using interviews and feedback to refine ideas, solve challenges, and organize logistics while applying creativity, communication, and critical thinking.

Students will consider the challenges they face in their personal, academic, social, and emotional lives. They will engage in the process of designing digital experiences to address real-world issues and improve their daily routines.

This plan helps students address rising adolescent obesity, diabetes, and heart disease by promoting physical activity, nutrition, and mental wellness. They research and develop a product or service to encourage healthy habits, gaining awareness of health careers and practical insights into the industry.

Sharks

In this simulation, students conduct market research, start a business, and pitch their product or service to community members posing as sharks, similar to a Shark Tank episode.

Students take on the role of a graphic designer to complete a poster project that meets the needs of their “client.”

Students work in groups to design an agritourism experience that boosts profits for a family-owned farm while offering agricultural literacy opportunities for the community. They research finance, marketing, tourism, and the farm’s production systems to create a successful, educational agritourism business.

small town

Student groups research target markets to identify community needs and propose a business plan to a mock city council offering downtown revitalization grants to attract more foot traffic.

Students create a healthy, simple energy bar recipe, design its marketing and branding, build a display box, and present their product to a group.

Cake Pops

Students develop a unique retail food product using Utah-sourced ingredients to create a new “Utah’s Own” company. Working in teams, they will design a product that can be sold in retail outlets or served in the school cafeteria.

Students work in pairs or small groups to use the engineering design process to research, design, and create a toy or web-based game/app that both teaches age-appropriate skills or information and provides suitable play for young children.

Popsicle

Students survey peers about healthy concession products, choose one to test in class, and present it to a guest panel as a healthy option.

Bees on Honey Comb

Students solve the problem of excess beeswax, a byproduct of honey bees, by developing a useful beeswax product and marketing their product to be sold in a local boutique or farmers market.

Stuffed Animal

Students explore simple circuits and sewing techniques while designing and making a custom “smart” stuffed animal.

Computer Sticky Notes

Students create a feasible business plan for a chosen product or service, including marketing, cost analysis, and a prototype or service plan. They present their plans to guest “Sharks” or DECA/FBLA officers from the feeder high school.

Students conduct research and create three different types of advertisements for a Utah vacation spot to be used to promote tourism in Utah to people who already live and work in Utah.

Grafton Utah

Students study, collect, write, and tell stories about Utah in digital formats.

Pencil Top

How many times have you heard, “I lost my pencil?” In this lesson, students work in teams to design, manufacture, and market a product using a 3-D printer to customize a student’s pencil. This will enable and motivate students to more easily keep track of their pencils.